Brands are constantly competing to be at the forefront of prospects minds and competition is definitely getting harder however having branded promotional products of good quality is an essential part in ensuring you marketing and brand awareness is second to none.
- Longer lasting brand awareness
As we see more and more online advertising opportunities you still cannot replicate the impact of receiving a branded business gift. Giving promotional products to prospects and current clients creates more of a friendly relationship between both parties and is proven to generate repeat and new business. When you buy your giveaways in bulk the unit price comes down where as online advertising can be expensive and also have a shorter life span.
- Make something functional
Making sure your promotional product has a great function or even solves a problem ensures it will be used time and time again. Pens are the number one best selling promotional item simply because they are cost effective and useful. Thinking outside of the box also helps your brand resonate in peoples minds for that extra length of time.
- Go bespoke!
Bespoke promotional items have no limits. This could be a bespoke moulded USB stick or a pantone colour matched mug. Creating completely bespoke products means there is nothing else like it out there. The shape, design, colour and branding is all your own and down to your imagination unlike some stock promotional items. We work closely with a lot of suppliers that can offer these bespoke product ideas.
- Location, location, location
Think closely about where your product might live. Are you targeting people who work in vehicles, at a reception, at their desk or in a bar or restaurant? Thinking ahead about this will mean you can target a specific demographic and your product will be more useful for an extended amount of time and increasing the giveaways life span.
- Give a little more
Promotional products don’t just have to be mailed out or handed over personally at trade exhibitions. A good quality promotional item that is placed in with an order is a great way of saying ‘thank you’ for your custom as well as keeping your name in front of your customer’s minds. However making sure the value of your business gift isn’t more than the value of your orders is essential.
And that’s that, five top reasons why you really should be using branded promotional products to help boost your sales and brand awareness through 2019. Including these giveaways along side some clever marketing campaigns will prove just how useful and successful giveaways really are.