Why you should use promotional products for your business!

We see promotional merchandise everywhere, but you might think to yourself, why do I need to use promotional merchandise for my business? Promoting your brand by using and giving away customised everyday items is a great idea and very cost effective. There are many choices that you have when it comes to promotional gifts in the UK, these being what product and who from? One of those choices, of course, being us! If you’re not sure whether you want to spend the money on promotional products, here’s 5 reasons why you should:


  1. As we’ve already said, they’re cost-effective. You might wonder how when you’re giving away items you’ve paid for, for free, but when 8 out of 10 consumers pass along a promotional gift if they don’t keep it themselves, it won’t go to waste!

  2. It helps to build stronger customer relationships, they feel appreciated, as 79% of people said, and it shows that you care about your customers. 82% of consumers agree that their impression of a brand positively changed as a direct result of receiving a promotional gift.

  3. You keep YOUR brand in the customer’s mind whenever they use your branded product, making sure they think of you first for their needs. They will pay off in the long run with effective return on your investment as 85% of recipients did business with the advertiser.

  4. It’s an easy, fun and enjoyable way to create more brand awareness for your business. More people will see your brand or logo in places you may not be able to, or have thought of. There is a lot of competition out there, so check out the latest trends when choosing promotional items and opt for the ones that are relevant to your business and stand out from the rest!

  5. It creates a brand ambassador in the customer who is using your product and guarantees customer loyalty. 47% of consumers keep promotional products for one year or more, they show you are serious about your products and their quality, and in the end, it all results in free advertising! Who doesn’t love that?



We have such a huge range of products at Direct Print, we’re certain we can help match the right product for your needs, call 0114 398 9454 or email sales@dppuk.co.uk